Fiona Czerniawska is one of the world's leading authorities on the consulting industry and the author of nine books, including The Trusted Firm and The Intelligent Client. She is also the Director of the Management Consultancies Association's Think Tank, where she is responsible for research the MCA carries out on trends in the consulting market. She is founder and managing director of Arkimeda, a research and consulting company. Find out more at www.arkimeda.com.