White Space: Who are the Real Thought Leaders in Management Consulting?
In their report, Arkimeda, a London-based
firm that specializes in the key challenges facing consulting
firms and their clients, looks at how management consulting
firms are positioning themselves in the market by comparing
the thought leadership materials of forty leading firms
in the US and Europe.
Fiona Czerniawska, the founder of Arkimeda,
was interviewed by MCNews in a previous issue. Her interview
can be found by clicking here.
The report notes that recent thought leadership focuses
on practical issues, such as ways for clients to cut costs
or improve productivity, while shying away from the more
visionary thinking of years past. Roughly 40% of all the
thought leadership materials, for example, concerned supply
chain issues.
Arkimeda points out the lack of innovation
in the firms' materials, suggesting that many of the ideas
floating around are recycled from days gone by. At the same
time, many of the important issues facing clients, like
governance, performance management, cross-border management,
and organizational culture have taken a back seat.
That's where the 'white space' comes in,
and, for some firms, those areas may present opportunities
to fill the void.
The report goes on to categorize and rate each firm's approach
to thought leadership, and presents the top thought leaders
by category:
Experimenters - Best at identifying
and developing new ideas
Innovators - Focus on generating substantial,
in-depth output on a smaller number of topics
Mainstream Specialists - Concentrate
their considerable output on a relatively small number of
topics, but tailored to the needs of specific sectors
Niche Specialists - Zoom in on specific
sectors with fewer topics and less output than their "mainstream"
counterparts
Consultants and aspiring leaders who want
to read more about where the 'white space' is in the consulting
industry should visit www.Arkimeda.com.
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