How
Could This Happen? Avoid Project Screw-Ups for You and Your
Client
By Lonnie Pacelli
Project
screw-ups mean wasted time and money and can irreparably
damage your relationship with clients if they perceive that
you are at fault—in any way. If you’ve been
through a post-mortem for a project that failed, you’ve
likely heard one or more of these “we didn’t”
excuses:
“We didn’t define the problem we were trying
to solve.”
“We didn’t communicate what we were doing.”
“We didn’t manage our project risks and issues.”
“We didn’t create a good project plan.”
“We didn’t have the right sponsorship.”
“We didn’t work well together.”
Having a client remember you as “that $%@*# consultant”
because you were associated with a project failure is one
of the worst things that can happen to a consultant. Not
only will you have lost that client, but your ability to
win other clients could be in jeopardy because of the negative
reputation you may have earned.
While this is a very real risk, you can take steps to avoid
that fate. Follow these six tangible principles to avert
those project screw-ups and stay on the road to success:
Get laser focused on the mission. This
may sound like a “duh,” but I’ve been
amazed at the number of projects I’ve seen (and participated
in) where someone halfway into the project asked, “Now
what are we trying to do again?”
Focus on what needs to be done, when it needs to be finished,
and the measures which will be used to determine success.
Making a statement such as, “We need to reduce costs,”
is too vague and isn’t enough for a project team to
get passionate about.
A statement such as, “We need to reduce the cost
of processing invoices by 50 percent by September 1st while
ensuring that vendors are paid within terms 100 percent
of the time,” specifies the mission.
Be specific about the project schedule. Key
to any successful project is a well-engineered schedule.
Depending on the project, the plan could be a simple task
list or it could be a complex project plan with many dependencies
and critical paths which change frequently as the project
progresses.
Spend the time up front to plan out the work in a very
clear and concise manner. Break down tasks to a point where
a single owner can be identified as responsible and the
duration for the task is 40 work hours or less.
Clearly understand your critical path through the project
by determining task dependencies. Ensure assignments are
clear so that each team member knows specifically what needs
to be done, when it has to be done by, and what happens
if a task isn’t completed on time.
A weak project plan is like building a house on a foundation
of sand; you’ll make some early progress, but the
building will fall down.
Make sure you have clear, committed sponsorship.
For any project, it’s crucial to get an appropriate
level of project sponsorship. The ideal project sponsor:
- Experiences the pain of the status quo and would directly
benefit from a successful project.
- Actively helped craft the project mission statement.
- Has the decision making authority to secure or re-allocate
resources to or from other projects to ensure that your
project can be completed successfully.
- Goes to bat for your project with peer managers if
you need help getting something from another organization.
- Meets with you on a regular basis to ensure that you’re
getting what you need to succeed.
- Makes difficult decisions that may be unpopular but
are in the best interests of the business.
If your sponsor doesn’t demonstrate the above characteristics,
proceed with caution. Apathetic or nonexistent sponsorship
can spell a slow, lingering death for your project.
Put a team in place that will gel. A well
structured project team on which each member understands
his or her role in making the project successful is like
listening to a fine orchestra.
Team members understand what they need to do to make the
project successful and operate first and foremost for the
good of the team versus individual gain. Get clear on roles,
hold team members accountable for delivery, praise those
members who help others on the team, and avoid showing any
bias to a particular team member or group.
Develop clear, concise, and regular stakeholder
communication. Many groups can be affected by the
result of a project, including the project team, executive
sponsor, steering committee, customers, and other interested
parties. These are all audiences that should be included
in your communications plan.
Once you define your stakeholder groups, determine the
frequency, medium, and content appropriate for each segment.
Don’t assume a one-size-fits-all communication for
your stakeholders. What may work for one group might be
a waste for another. Keep your communications relevant to
your stakeholders so they will pay attention to what you
send out.
Manage project risks and issues. Your
project is humming along and stuff is getting done. Then,
out of the blue, an unanticipated issue comes up. As the
project manager, you determine that the issue won’t
have an impact on the schedule, and you let the one of the
project team members work it out.
But the issue doesn’t go away because the project
team member thinks the project manager is driving issue
resolution. Before you know it, the project is late because
the design issue wasn’t addressed when it should have
been.
For project risks, ensure you have a clear articulation
of each major risk your project faces, a mitigation plan
for each risk, and a team member assigned to monitor the
risk throughout the life of the project. For project issues,
ensure you have a clear understanding of each one as soon
as it rears its ugly head and that you are able to actively
monitor the issue through its resolution. Don’t sweep
the risk or issue under the carpet hoping it will go away,
because it won’t.
Project managers need to keep a close lookout for screw-ups
which can cause projects to fail and create problems for
both them and their clients. Help keep your reputation spotless
as a consultant—keep these six things in mind as you’re
undertaking your next client project.
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Lonnie Pacelli is an author, consultant, and speaker with
over twenty years of experience at Accenture, Microsoft,
and his own firm. He has written a number of books, including
The
Project Management Advisor, The
Truth About Getting Your Point Across,
and Humor – Credibility = Doofus.
You can reach Lonnie at www.leadingonedge.com.
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