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Unleash the Potential of Booklets to Promote Your Practice

by Paulette Ensign

As a management consultant, you are an expert. And, you are eager to share your expertise with as many people as possible. Writing a book may have crossed your mind, but who has time for that? Instead, consider writing informational booklets in a format that conveys your valuable insights with a lot less effort on your part.

Writing booklets takes much less time, money, and stress than writing a full-length book, and can bring as many, or more, benefits. If you have already written a book, you might want to divide it into booklets and make more money from the parts than you would from the whole.

Booklets are best written in short action steps, giving readers a jump-start on your topic with concrete information. The best length for a booklet is sixteen to twenty-four pages.

Author status from a booklet opens many doors for you and your practice, including:

-Speaking engagements
-Sales of your services and any products you have
-Radio, television, airline, online, and print interviews
-Large quantity booklet sales
-Leveraging the booklet contents to other formats
-Joint sales/marketing ventures

As readers experience success and satisfaction from what they read in your booklet, your credibility increases. They want more of you and more of what you are about. The booklet gives them an opportunity to test drive you if they have not already utilized your services, or to reinforce whatever they learned from you when they worked with you.

A booklet is both a profit center and a marketing tool. Every time you sell a copy of your booklet, it brings in direct revenue and, at the same time, promotes you to a larger audience.

Every person who reads your booklet is a ready-made marketing representative for you and your practice. A single-copy buyer could be a decision-maker for a company that buys more copies of your booklet. Companies that purchase a large quantity of your booklets as a promotional tool for their own purposes will promote you with each and every booklet they distribute. They have paid you to promote you. Life doesn't get a whole lot better than that!

A reader may also be or know a reporter or producer who could schedule you for an interview. Or, a reader might have contacts in your community with an interest in licensing your booklet in another language or a different physical format. You may be just the person to consult on an issue. Or a reader may need a series of speeches in different locations or departments within an organization. Any of that and more can and does happen from a booklet.

The possibilities are endless when it comes to how a booklet can serve your consulting practice. Write on the topic you enjoy most and that is the most lucrative for your practice. Give people a choice of the booklet, your services, or both when they are in buying mode. Some may want to purchase the booklet first and hire your services later; others may buy both product and service at the same time. Everyone benefits either way.

What will your first booklet be?

Paulette Ensign has sold over 500,000 copies of her own tips booklet, 110 Ideas for Organizing Your Business Life. She is the Founder and CEO of Tips Products International. Contact her at Paulette@tipsbooklets.com or visit www.tipsbooklets.com.