No matter how effective your marketing program is, eventually you'll have to sell your services and yourself to a prospective client.

In my first book, Guerrilla Marketing for Consultants, Jay Levinson and I laid out a market-proven lead generation strategy for professional service providers.

My new book, Winning the Professional Services Sale, shows you how to convert a qualified sales opportunity into a paying client without losing your sanity, or profit, in the bargain.

This isn't another sales book that promises to teach you how to sell just anything to anyone. Winning the Professional Services Sale was written specifically for those who are involved in selling professional services. And, if you sell services, you know how complex the selling process can be.

The book offers dozens of innovative strategies for managing every aspect of the services sale, from initial client meetings, to writing and presenting your proposal, to negotiating the closing details.

Until Friday, January 22, 2010, if you purchase a copy of Winning the Professional Services Sale, we’ll also give you complimentary access to download and replay one of our most popular webcasts, Creating a Killer Web Site, which is a $79 value. This offer also includes the 50+ page companion workbook for the webcast.

This 60-minute webcast is based on our extensive study of the effectiveness of professional service providers’ web sites and covers:

• The six essential elements of a client-centered site
• A step-by-step framework for evaluating the strengths and improvement areas for your site
• How to launch, or re-launch, a site without investing a small fortune
• Three quick changes to the home page that can draw clients to your practice
• When and how to use a newsletter or blog
• Three common web design mistakes you can avoid.

At the end of the webcast, you’ll have an approach for reviewing your web site’s effectiveness, and new ideas for boosting the ROI of your web investment.

Step 1. Buy at least one copy of Winning the Professional Services Sale from your favorite bookseller. Here are links to top booksellers for your convenience:

Step 2. After your order is processed, you will receive an order number.

Send an email to: Sally@MindShareConsulting.com that includes your name, email address, where you purchased the book, and your order number.

We will evaluate that information and send you a link that will allow you to access and download the webcast, Creating a Killer Web Site. We will also send you the 50+ page workbook (pdf).

If you've already purchased the book—Thanks! Just send along the same information and we'll send you the webcast link.

Attention Mac users: This webcast must be viewed on a PC.

Why are we doing this?

Quite simply, to draw your attention to this: you can more easily build a profitable practice and maintain a balance in your life by mastering the strategies in this book. So we want to bring Winning the Professional Services Sale to as many people as possible.

This book has been called a "must read" and "immensely practical" by leaders in the industry. It's organized to help you master any services selling situation. Read it from start to finish, or use it as a reference. Either way, the book will make you a better seller.

All this for about $20, plus you'll have access to a high-value webcast.

Thanks for taking the time to read through this offer. And let me know what you think of the book.

Michael W. McLaughlin

Questions? Send us an email or call 503 841 6047.