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Guide to Guerrilla Marketing for Consultants

Guide to Guerrilla Marketing for Consultants This free 20-page e-book spells out the ABC's of Guerrilla Marketing for Consultants

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 November 2009 triangle

Scott Berkun"Right now, Social Media is the most important topic you can share with your readers."

Lon Safko and his colleagues wanted to offer a definitive voice on the subject of social media, so they spent the better part of a year researching the topic and interviewing experts on all aspects of social media.

The result of that work is included in the book, The Social Media Bible: Tactics, Tools, and Strategies for Business Success.

We ask Safko how consultants can and should use the tools of social media to build their practices and serve clients.

Read our interview with Lon Safko

We're also featuring a podcast on the state of hiring in the consulting industry, an update on the recent problems facing McKinsey, and articles on selling skills, entrepreneurship, and marketing.

As always, we're also keeping track of what's happening in the industry for you in our latest MCNews12 Index report. 

Read this month's issue.


 The Pulse of the Services Industry triangle

MCNews12 IndexSince 2007, we've published a monthly report on the global services industry called the MCNews 12 Index.

We track the stock performance of twelve publicly-traded services companies that account for roughly $80 billion in combined annual revenue, and serve clients around the world.

Then, we calculate an Index, like other stock indicies you see in the market, that reflects general investor sentiment about the state of the global professional services industry.

Read the latest MCNews 12 Index Report

 Coming Attractions triangle

Rob Goffee"Leaders must ensure that that their clever people aren't burned out by their obsessions."

Next month, we'll talk with Rob Goffee, Professor of Organizational Behavior at the London Business School. Goffee is the author of Clever: Leading Your Smartest, Most Creative People.

Research shows that a handful of top performers create disproportionate amounts of value for their organizations. We'll ask Goffee how leaders should think about working with, retaining, and getting the most value from their stars.

Look for the next issue of Management Consulting News on December 1, 2009.

 Guerrilla Consulting triangle

Don't forget to click over to the Guerrilla Consulting site where you'll find the recent issues of our other newsletter, The Guerrilla Consultant.

 Have an Idea? triangle

If you'd like to share your expertise in the form of an article, tip or interview, we'd like to hear from you. Have a look at the guidelines for submitting articles, and send your material to the editor. Also, if you have an idea you'd like to see addressed in an issue of Management Consulting News, let us know.

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